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Why This, Why You
Presented by Michael Abens
Michael Abens is the CEO of Abens Solutions, LLC, the software development firm that created UrableTM. Urable is an industry leading business management platform designed specifically for automotive businesses specializing in ceramic coatings, paint protection film, vinyl wrapping, window tinting and detailing. In his more than 30 years of executive experience in business, principally in large healthcare companies, Abens has been a pioneer in designing unique operating models and software systems that have transformed businesses and industries. In healthcare, he is credited with fundamentally changing the field of anticoagulation and later went on to create the largest provider of intrathecal drug therapy in America. He has been featured in Yahoo! Business, Forbes and Entrepreneur Magazine.
Session Description:
In this session we will discuss the importance of finding, understanding and leveraging the motivation behind your decision to start a business.
We will discuss the criticality of focusing on the customer experience you create to foster a sustainable business.
Key Takeaways:
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Money is a horrible reason to run a business
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Work/life balance is better than the grind
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People do business with people, make the connections
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Stay true to who you are and be vulnerable, it’s a strength not a weakness
