Is PPF For My Business?

Presented by Russ Urmston

Russ Urmston is the Founder of Invisible Patterns, a leading UK-based company that designs precision-cut PPF templates for motorcycles and vehicles. With over two decades of hands-on experience in paint protection film installation and pattern design,

Russ has worked with elite installers and major brands across the globe. Invisible Patterns is known for pushing the boundaries of what's possible with PPF—delivering advanced digital patterns and installation techniques that reduce fitting time, improve accuracy, and increase installer profitability.

Russ now focuses on helping skilled installers and detailing professionals grow their businesses with smarter, faster PPF solutions.

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Session Description:

Thinking about adding Paint Protection Film (PPF) to your detailing services? In this straight-talking session, Russ Urmston—Founder of Invisible Patterns—shares what it really takes to make PPF a profitable part of your business. From investment and installation challenges to customer expectations and pricing, Russ uses real-world experience to help you decide if offering PPF is the right move. This session will cut through the hype and give you a clear view of the opportunities—and the risks—of getting into the PPF game.

Key Takeaways:

Understand the real-world costs of introducing PPF—tools, training, time, and materials.
Learn which types of customers are actively seeking PPF and how to attract them.
Discover how PPF can become a highly profitable service—if implemented correctly.
Avoid common beginner mistakes that waste time, film, and money.
Explore how digital patterns and installation systems can boost efficiency and results.